AIESHA BARRETT

Aiesha is a Singer | Songwriter | Musician | Producer

The Cultural Curator and Founder of the hit single and movement 'Jamaica Strong'

Aiesha is an internationally recognized Reggae Pop recording artist, cultural curator, and entrepreneur whose work bridges heritage, resilience, and modern Caribbean identity. Born in Kingston Jamaica and raised in Bronx New York with a roots that is heavily driven in Jamaican culture. 

Aiesha carries a powerful musical legacy as Reggae Royalty and the daughter of legendary bassist Aston “Family Man” Barrett CD of Bob Marley & The Wailers. Blending conscious modern reggae she has a bold feminine energy that allows her music to speak through strength, self-belief, and global unity. Her artistry is both personal and purposeful, celebrating Jamaican pride while amplifying messages of empowerment for the diaspora and beyond.

Aiesha’s impact has earned her Billboard recognition, including being named among the Top 9 Caribbean Albums of 2025, marking a major milestone in her artistic career and solidifying her presence on the international music stage.

Further cementing her cultural influence, Aiesha’s song “Jamaica Strong” was officially selected as the theme song for the Jamaica Strong Benefit Concert, an event dedicated to unity, empowerment, and uplifting Jamaican communities. The selection of her music as the concert’s anthem reflects the authenticity and emotional power behind her message.

Beyond music, Aiesha has built a multi-dimensional brand that spans fashion, media, and community initiatives, using her platform to amplify Jamaican excellence and Caribbean resilience worldwide.

THE MOVEMENT, LEGACY AND VISION

Jamaica Strong was created by Aiesha as more than a phrase it is a movement.
Born from lived experience, cultural pride, and the resilience of the Jamaican people, Jamaica Strong represents endurance, excellence, and unbreakable spirit. What began as a powerful message evolved into a trademarked brand encompassing music, fashion, and cultural expression.

Aiesha’s vision is rooted in preservation and progress honoring the past while shaping the future. Through music, fashion, and cultural storytelling, she continues to expand her influence as an artist and entrepreneur, ensuring that Jamaican culture is represented with authenticity, power, and respect on the world stage.

Through her hit song “Jamaica Strong”, apparel collections, and community-centered initiatives, Aiesha uses the brand to honor Jamaica’s global influence while inspiring strength in identity, heritage, and self-worth. The movement stands for unity without borders where Jamaica’s impact is felt worldwide through sound, style, and soul.